Welcome to ColorEffect, your research-intensive source for understanding the profound impact of color on human emotions and behavior. We move beyond aesthetics, diving into the psychology and neuroscience—offering data-driven insights backed by science. Whether you're a marketer, designer, educator, or anyone fascinated by the powerful, complex color psychology behind the truth, evidence-based data, actionable insights for everyone—from marketers and designers to curious minds.
Explore emotion research on food-text connections like "Red = Love" and "Blue = Trust" through our systematic index, organized by color for quick reference and a range of insights sheds.
We provide article's short explanations of the neuroscience at work. Discover what happens in the brain, why certain colors trigger specific responses, and how to apply these principles to your brand or environment.
Use our Tool Palettes to experiment with options—and see how different combinations affect mood and evoke emotion. Perfect for finding a color to match a discovery.